Schlagwort: Werbung

Ein passender Werbeartikel auf konsumguerilla.de

Ein passender Werbeartikel

konsumguerillaGeschenke, Werbeartikel, Werbegeschenk, Werbung

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Kleine Geschenke erhalten die Freundschaft. Die Herkunft dieser Volksweisheit ist nicht geklärt. Das Prinzip der kleinen Zuwendungen ist allerdings tausendfach bewährt. So beschrieb der polnische Sozialanthropologe Bronisław Kasper Malinowski 1922 den sogenannten Kula-Ring. Die verschiedenen Bewohner der 21 kreisförmig angeordneten Trobriand-Inseln in Papua-Neuguinea beschenkten sich regelmäßig. Dabei gab es zwei Kreise. Im Uhrzeigersinn wurden jeweils […]

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Was ist Werbung - einfach erklärt auf konsumguerilla.de

Was ist Werbung – einfach erklärt

konsumguerillaMedien, Werbefernsehen, Werbemittel, Werbung

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Wirtschaftswissenschaftler sind in der Lage komplexe Inhalte noch komplexer zu beschreiben. Schon so etwas alltägliches, wie Werbung kann auf einem halben A4-Blatt geschickt zu etwas hochkomplexen werden. Fragt man sich, was Werbung eigentlich ist, dann stößt man schnell an seine Grenzen. Eine kurze und prägnante Bescheibung, also Was ist Werbung einfach erklärt, findet man nicht. […]

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Marketingmaßnahmen im Einzelhandel auf konsumguerilla.de

Marketingmaßnahmen im Einzelhandel

konsumguerillaEinzelhandel, Marketing, Werbung

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Zalando, Amazon und Ali-Express sind in aller Munde und auf jedem Smartphone, Tablet und PC 24 Stunden pro Tag und 7 Tage pro Woche verfügbar. Was auch immer man benötigt, die großen Webshops bieten es an. Dabei ermöglichen große Einkaufsmengen, sparsame Logistik und prallgefüllte Kriegskasten, den Sieg bei jedem Preiskampf. Als Einzelhandel sieht man im […]

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