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Wirtschaftswissenschaftler sind in der Lage komplexe Inhalte noch komplexer zu beschreiben. Schon so etwas alltägliches, wie Werbung kann auf einem halben A4-Blatt geschickt zu etwas hochkomplexen werden. Fragt man sich, was Werbung eigentlich ist, dann stößt man schnell an seine Grenzen. Eine kurze und prägnante Bescheibung, also Was ist Werbung einfach erklärt, findet man nicht. […]